Is
it just me or does it feel like local radio isn’t trying this year?
As if throwing up it’s hands and admitting defeat, most of the
stations (regardless of format) have pretty much made a statement
that they’re either going corporate out of ratings lack or staying
with what they’ve got to keep what little they have. And that trend
sadly included KRCL who bowed out to pressure and announced a more
“professional” sound in January. During last month’s fallout of
the announcement of KRCL’s corporate makeover, a lot of people gave
the station grief and called for a change. Even I threw in my opinion
saying that they should forget KRCL and start a new station. Looks
like I wasn’t the only one who had the same idea.
--- Over
the past month a new group of people, in partnership with XMission,
have started work on an internet based radio station called Utah Free
Media. I got a chance to talk with UFM Co-Owner, Troy Mumm about the
project and what’s to come for the future of community radio.
Troy
Mumm
http://www.utahfm.org/
Gavin:
Who are you and tell us a little about yourself.
Troy:
My name is Troy Mumm. I am the co-owner of a web development
company called Third Sun Productions. I was the Operations /
Program Director at KRCL from 1998 - 2005, and have been involved in
community and college radio for over 15 years.
Gavin:
What is Utah Free Media?
Troy: UFM is a nonprofit
organization that has been established to provide an outlet for
volunteer-based community broadcasting. We were informally
established about a month ago, by combining the technical resources
of XMission, the programming experience of many displaced KRCL
volunteers and a passionate community radio audience.
Gavin:
How did the idea come about?
Troy: Mike Place from
XMission, had attended a KRCL volunteer meeting in which he offered
to provide web space for any KRCL volunteers that were losing their
show. I've known Mike for many years, and after hearing about
his offer decided to get together with him. At the same time, a
number of upset KRCL listeners were meeting to discuss the
situation. We decided to band together and move forward with
this project.
Gavin: What kind of format are you
aiming for?
Troy: The format will be mostly music for
now, with many diverse offerings. We hope to provide a live
webcast at least from 9AM to 6PM each day, but will likely soon
expand to weeknight and weekends as well. Until there are more
volunteers on board there will be either a repeat of each day’s
program on the overnight, or an automated stream of a music mix.
In the near future we will begin offering programs via a podcast, and
may eventually look into multiple streams of programming. In
addition the UFM website will become an extension of
programming, offering information, blogs, forums, etc.
Gavin:
What will be the ratio of music programs to talk?
Troy:
There probably won't be much Public Affairs or talk programming at
first. Were certainly open to the idea, but most of the
volunteers at this point are music programmers.
Gavin:
Any live performances or programmed music only?
Troy:
As I indicated, we hope to provide a live stream as much as
possible. In addition we hope to get out in the community very
often, webcasting live performances from coffee shops, clubs and
other venues. Being internet based makes it much easier to plug
in anywhere there is an internet connection and broadcast
live.
Gavin: Will it mostly be outside music, or
will you aim to have locals only programming too?
Troy:
I think we will have a lot of local music - including live
performances, but that will be up to individual programmers. There
will be no master playlist of any sort. We will reach out to
connect with the community in many ways -- including giving
information about concerts, events and other community
happenings.
Gavin: Will there be any week-long
DJ's or will it just be whomever you can get for a spot?
Troy:
First priority is being given to KRCL programmers losing their shows
-- in the same spot they are currently on if they prefer. In
addition, you'll see the return of a bunch of ex-KRCL programmers.
The exact schedule is still being worked out. You can see a
list of folks committed to the project on the website.
Gavin:
Would you be interested in already established people moving in or
are you looking for new talent?
Troy: For now, we don't
have the facilities or people to do any sort of training program, so
it will be programmers that have experience. Hopefully after we
are established we can build a program to bring on new
people.
Gavin: Any news programming planned, or
will that depend on what the talent does?
Troy:
Probably not for a while, news is expensive to produce, and many
local stations do a good job at it. We may look into playing
some alternative news programs that are being removed from KRCL like
Making Contact, Counterspin and others. But that is still being
worked out.
Gavin: Will you only be internet
based or will you eventually move to a signal?
Troy: We
will be internet based for the foreseeable future. Signals
rarely become available, and if they do require millions of dollars.
But if the opportunity comes up to purchase a signal, we will be an
established, solid organization that will make that transition
feasible.
Gavin: Do you feel there will be more
of an audience on the net since that's the way things seem to be
shifting these days?
Troy: Well, it is certainly only
going to grow in the future. Internet broadcasting is still
relatively new, and this particular model hasn't been tried too much.
Most internet broadcasters are a guy streaming some music from a
computer in his living room. To have a live, community focused
webcast is a rare thing. What makes this feasible, and where a
lot of internet radio fails, is the huge financial barrier has been
overcome by the support of XMission. Not having to pay the
estimated $20,000 - $40,000 in bandwidth costs each year obviously
makes a huge difference.
Gavin: What are your
opinions and current feelings both good and bad about current
community radio?
Troy: KRCL was a huge part of my life
for many years. I moved to Utah just to work at KRCL. So,
it really saddens me to see it go through this turmoil. I think
a lot of the bad feelings and negative reactions could have been
avoided had the management there handled this change differently.
I understand why they did what they did, and it may or may not work,
but I think KRCL is making a big mistake tossing aside the years of
experience and talent of its volunteer base. So, we saw an
opportunity in that. I feel deeply about the ideals of
community radio, I really believed what we said year after year
during fundraisers. It seems to me that KRCL has turned its
back on that. KUER does an excellent job, as does KCPW with
local news. I've recently acquired an HD radio and have been
able to listen to KUER's new HD stream of Xponential Radio. Its very
good music, if a bit lifeless because of the "canned"
nature of it. It seemed to me to sound a lot like the music
mix the consultant had recommended for KRCL.
Gavin:
Same as the last question, only on commercial radio?
Troy:
I'm not so in tune to commercial radio -- there are some talented
people involved in some stations, but the music is a non-issue. It’s
the same old, same old.
Gavin: Will you be
looking for sponsors, or will you stick to being donation
based?
Troy: We're open to sponsorships, but hope to
have real grassroots, community involvement from as many people as
possible. We don't need a lot of money to operate, but we do
need some. We've found the licensing fees to be reasonable, and
we have rent free space for the time being.
Gavin:
Will you partner with any other local broadcasters or publications
for things, or will you aim to be a stand-alone station?
Troy:
We hope to partner with a lot of different nonprofit organizations,
business and individuals. There is a ton of untapped
opportunity out there, and we've already had a lot of interest.
We're not closing the door on anything. Although a nonprofit
organization, we don't have the limits of a FCC/CPB regulated radio
station.
Gavin: Anything else you'd like to talk
about?
Troy: First, we want to make clear we are not
doing this to spite or challenge KRCL. They decided to change
directions, and we saw and opportunity in that. Everyone involved is
only doing this because we care about how important this medium is to
a community. We love music and want to have an outlet to
present a wide range of style, genres, and eras. We are trying
right now to get as much community support as we can. We are
asking those folks that feel disenfranchised by the changes at KRCL
to give us a chance. In addition to financial support, we need
other products and services and have a wish list on our website.
Look for us at the St. Patrick's Day parade on the 15th, and watch
for a launch party in mid-April.