With all
the video websites out and about, a lot of local entertainers have started
making complete channels to showcase their work. Which now has one local group
aiming to make one intenet network dedicated to it.
--- LakeStarTV showcases some of the latest videos of concerts, shows, profiles
and films all from
Chris Adams
http://lakestartv.com/
Gavin: Hey Chris. First off, tell us a little bit about yourself.
Chris: Thanks, I was born and raised here in
Gavin: For those unaware, what is LakeStarTV?
Chris: LakeStarTV.com is an internet based television network. A lot of
people like to compare LSTV to a localized You Tube. But LakeStarTV is actually
not like that at all, we rarely accept viewer created content. All the
shows/segments/clips shown are originally produced. The LakeStarTV format is
also what separates my network form any other I-network out there. LakeStarTV
is a new television experience.
Gavin: LakeStar actually started as a clothing line in 2005. How did
that get started up?
Chris: Yeah, I started LakeStar Apparel in 2005 as a wholesale clothing
distribution company. I started out just putting merchandise, primarily hip-hop
and skate clothing in local independently owned stores. After about a year of
selling other brands I decided to start my own clothing line to sell to stores
along with all of the big name brands. I received such a positive response from
my clothing, this past summer I decided to just focus 100% on the LakeStar
brand.
Gavin: How has business been for you guys since then?
Chris: Business has been great, LakeStar Clothing is now available in
four stores along the Wasatch Front and growing and LakeStarTV has exceeded all
of my projections through its 1st quarter of operation.
Gavin: Where did the idea come from to start LakeStarTV?
Chris: Well, the idea came from my interest in marketing and advertising
which I studied extensively in college. I also developed an advertising concept
that will revolutionize the way marketing and advertising is done on
television. The four minute commercial break is not nearly as effective as it
once was, but for some reason there has not been a network willing to
experiment with alternative ad placement. After about a year of unsuccessfully
pitching my concept to large and small networks I decided to just start my own
network for two reasons. First to implement my own advertising and programming
format, and second to promote other aspects of my company such as clothing,
music, etc.
Gavin: I totally understand the hip-hop coverage, but what led you to
want to branch into boarding?
Chris: Naturally its a part of who we are. I'm from
Gavin: Are you looking into getting on television, or sticking to the
net for now?
Chris: For now I plan on sticking with the net, but I also plan on
utilizing the relationships I've been able to establish which enable me to
produce and air LakeStarTV exclusive content.
Gavin: Any plans to do news shows or documentaries about events?
Chris: Our content is a mix of reality as well as scripted dramas and
comedies. We are currently shooting our news and events show called the
"The V/O Show." Hosted by the one and only V/O along with a whole
host of reality segments including a game show and lots of new music videos.
Plus Sundance is coming up and you already know what that means.
Gavin: A little state-wide, what are your thoughts on the local music
scene, both good and bad?
Chris: The local music scene from a hip-hop stand point is in need of
some help. There are some good artists out there but there are also a lot of
lets say sub par artists that have been falsely lead into thinking they have
talent by their friends. I hope LSTV provides a service to allow the people, to
decide what artists from a variety of genre', truly have talent. LakeStarTV is
at the forefront of a movement, giving a variety of people a platform to showcase
themselves and this lifestyle to the rest of the country and the world.
Gavin: What do you think about the way the scene is covered by the
underground media, both print and broadcast?
Chris: In my opinion the way the so-called underground fashion, and
music scene is covered by media outlets that also consider themselves to be
underground, has been inadequate and I'd say a little corny. Now that I guess
I've joined the ranks of the Media, along with other truly interested outlets
such as your blog here, we can improve on things.
Gavin: What can we expect from LakeStarTV the rest of the year and going
into next?
Chris: The future of LakeStarTV is very bright, our numbers speak for
themselves and our ability to attract sponsors has been very encouraging,
suggesting that we must be on to something here. We will continue to broadcast
the movement as viewers continue to live it.