The Unbearable Smooshiness of the Pepsi Logo | Buzz Blog
Support the Free Press.
Facts matter. Truth matters. Journalism matters.
Salt Lake City Weekly has been Utah's source of independent news and in-depth journalism since 1984.
Donate today to ensure the legacy continues.

The Unbearable Smooshiness of the Pepsi Logo



Pepsi's been doing some crazy things with its corporate logo. Apparently, during a recent redesign of the soft drink's familiar red-, white- and blue-striped ball, designers became fascinated with the possibility that its central white swash conveys discrete emotional states, as it were an emoticon or faceless mouth. That is, for instance, like a smile, a concave-up swoosh could indicate happiness, whereas one that is concave-down might seem sad, bored or angry.

Naturally, good marketers that they are, they settled on a cheerful, concave-up design.

Normally, what would  

Check out "How Pac Man Reacts to Different Pepsi Logos" (scroll down past the first, rather inexplicable panel.)