The NFL Draft is a big deal. Fans drive to Radio City Music Hall in New York City to WATCH teams draft players. They dress up, they paint their faces, and they wear jerseys and carry signs. They are the definition of "fanatic."

The NBA draft wants to be the NFL Draft in the worst way. They run ads, they have NBA network pimp it every 20 minutes, and they have what might just be the greatest marketing tagline ever...

you should sit down for this one.

Ready? "NY09"

Yup, that's it. "NY09" Meaning (I guess) that the draft will be in New York, and that it's 2009. Wow. That is an amazing marketing play on letters and numbers that almost draw you into the NBA draft like Mafia Wars draws you into Facebook. Not exactly. While the NBA markets itself as poorly as "New Coke", with their catchy "The Game Happens Here" phrase that turns to "Where Will Magic Happen Next" during the playoffs... "NY09" is a bulwark of stupidity that boggles the mind. It's tomorrow, by the way, from 5pm till 10. Five hours of mind rotting blather that would make watching golf seem like a good idea. Oh wait... no it wouldn't.