I always kinda liked him. (For some reason, I get the feeling that not many women appreciated his erotic charms, but I know that he appealed to a lot of gay men.) Still, my great friend and former housemate Noreen Rathbone thought his skills as a comedian were unsurpassed. During his ads, when he announced, "Hi! This is Billy Mays!" Noreen always pretended to mishear his name as if he were saying, "Hi! This is Silly Me!"
So, "Silly Me" became his nickname around our house. We bought a two-month supply of orange-scented Oxi-Clean and, although we were never sure it actually made any appreciable difference, during that period we faithfully added a scoop to every load of laundry. As Mays said, "It makes your whites whiter! It makes your brights brighter!" (And, as I always added, "It makes your tights tighter!" This mildly dirty joke always brought a snigger.)
So, Billy Mays, may you brighten the universe wherever you are. Even as a shill for a chemical manufacturer, you had an impact on our lives, and our world has been a little better because of you.