Local Rapper Atheist Has a Song Featured in a Belgian TV Ad | Buzz Blog
We need your help.

Newspapers and media companies nationwide are closing or suffering mass layoffs since the coronavirus impacted all of us starting in March. City Weekly's entire existence is directly tied to people getting together in groups--in clubs, restaurants, and at concerts and events--which are the industries most affected by new coronavirus regulations.

Our industry is not healthy. Yet, City Weekly has continued publishing thanks to the generosity of readers like you. Utah needs independent journalism more than ever, and we're asking for your continued support of our editorial voice. We are fighting for you and all the people and businesses hardest hit by this pandemic.

You can help by making a one-time or recurring donation on PressBackers.com, which directs you to our Galena Fund 501(c)(3) non-profit, a resource dedicated to help fund local journalism. It is never too late. It is never too little. Thank you.

Local Rapper Atheist Has a Song Featured in a Belgian TV Ad



Rap music has always been a well-tapped, marketable source for companies. Eminem had his Chrysler Super Bowl spots; Warren G currently pushes male-enhancement pills; Ice Cube thinks he's colder than Coors Light; and now, local rapper Scott Knopf, aka Atheist, is making his mark in the Belgian fashion market.---

Atheist's track "Party in The Avenues," (from his Aug. 8, 2013, release Topanga) is currently featured in the Belgian fashion company Essential Antwerp's fall collection television-ad campaign. Though the song, which was produced by local beatsmith Andrew Auman, aka Piccolo, is essentially about Salt Lake City's iconic Avenues neighborhood, it seems to pair nicely with European models dancing, giggling and diddling with their hair.   

"I was contacted a few months ago by a Belgian filmmaker, asking if he could use "Party in the Avenues" for a commercial," Knopf said in a recent chat with City Weekly. "When Topanga came out, it was selling quite a few copies, and Bandcamp put me on their front page. That's how he found me. Fast-forward to today, and the video's up online! Feeling pretty proud!"

City Weekly wrote a full review on Topanga in September. To hear more from Atheist, stream and download his tracks at his Bandcamp page.  

Twitter: @WolfColin