After 2 1/2 weeks of visiting my hometown of Philadelphia, shopping in the Hamptons and spending time on the beach in Ocean City, N.J., I am reminded why I love Salt Lake City.
Yes, I love the shopping, the attitude and the food—but what I love most is that Salt Lakers have so much heart. That spirit is abundant in the city's innovative, talented and hard-working shop owners like Ashley Rothwell-Campagna of Apt. 202 (955 E. 900 South, 801-355-0228) in the 9th & 9th district.
In 2009, I wrote my first Shop Girl column on Apt. 202, and now, six years later, I have come home to an even better boutique, in its brand-new, modern location. Ashley is a local girl who went to college in New York to ski race and then got busy in the San Francisco advertising world for 10 years. She returned home with a love for fashion and a desire to open a business.
Her clothes are classic with an edge, less Los Angeles and more New York City. I shop all over the world and I realize that Salt Lake City is just small enough that you can still get personal attention—Ashley and her staff know everyone by name.
The shop offers brands like Splendid, Bailey 44, French Connection and even Rachael Zoe. Kai body products, Volcano candles, Hanky Panky underwear and gorgeous seasonal jewelry such as gold-filled ear climbers and ear cuffs are represented among the beautiful dresses and breezy casual clothes. Ashley's favorite brand of hybrid jeans is DLX because they fit many body types and don't stretch.
Ashley reports this summer's trends include culottes, track pants, rompers and two-piece dresses. Looking ahead for fall, she says get ready for boho-chic looks like bell bottoms and fringe.
But forget fall—summer's just getting started! Let's focus on the best summer can offer at Apt. 202.