The athletic-wear craze (think yoga pants) has taken a small chunk of sales away from the 16-billion-dollar jeans business in the United States. You would never know it, though, because jeans have become the most ubiquitous fashion item in our closets. I distinctly remember my first pair of jeans. It was 1979, and they were Jordache. They were so tight, I had to lie on the floor and suck in my stomach to zip them up. I didn't care how uncomfortable they were, because, damn—I looked hot on the roller-skating rink! I moved to Gloria Vanderbilt, with her iconic white swan on the back pocket, and then on to Guess. I skipped right over Calvin Klein because all the kids in my hometown of über-preppy Chestnut Hill, PA, were wearing Girbaud Jeans.
Now, I'm dreaming about this locally found denim:
Ditch the red tab for blue with Levi's premium line, Made & Crafted. An empire skinny jean with crocking wash means each jean is uniquely dyed and finished to give it a worn-in, aged look while maintaining Levi's trademark comfort. $198 at The Stockist (875 E. 900 South, 801-532-3458, TheStockistShop.com).
You say, "flare," I say, "bell-bottoms." Yes, they are back and they give an elongated, skinny look to your legs. That's good, right? Paige Manhattan mid-rise boot-cut jean with flare bottoms $193 at Nordstrom (Fashion Place, 6191 S. State, 801-261-4402; City Creek Mall, 55 S. West Temple, 801-322-4200, Shop.Nordstrom.com).
Adriano Goldschmied’s (AG) new 3D photocell printing technology is unbelievable. You will want to poke your fingers through the distressed holes but they don’t really exist. Jeans are made to look distressed, but without the actual distress, and they are printed on super soft sateen instead of denim. Photoreal Super Skinny Ankle Jean for $325 at Chalk Garden Co-Op (74 Main, 801-364-4032).
Anthropologie’s Pilcro & Letterpress brand, Hyphen Jeans, are relaxed and cropped with a light wash. Roll them up and pair with some booties and you’ll be looking super styled at brunch. $158 at Anthropologie (City Creek Mall, 50 Main, 801-456-0431, Anthropologie.com).