
For many companies, the current economy
is tough. But some businesses like
it tough—in fact, they bank on it. On
July 1, in its Operation Short Change,
the Federal Trade Commission targeted
a few such companies for defrauding
consumers in this challenging economy.
Two of the companies, Google
Money Tree and Mentoring of America
(MOA), have significant Utah ties.
MOA was featured in an April 9 City
Weekly article, “Called Into Question,”
which detailed allegations of fraudulent
sales practices, rampant drug
abuse by employees and the company’s
campaign contributions to Utah
Attorney General Mark Shurtleff,
totaling $30,000. The company was
described in the FTC’s July 1 press
release as “having duped hundreds of
thousands of consumers into paying
approximately $300 million.”
“The focus of our sweep was to
attack frauds that are really preying
upon, and exploiting the financial circumstances
and the financial worries
of, consumers,” says Karen Hobbes,
attorney for the FTC´s Division of
Marketing Practices.
Operation Short Change brought
eight federal cases against a number of
companies employing “over-hyped get-rich-quick plans, bogus government
grants and phony debt-reduction services,
or putting unauthorized charges
on consumers’ credit or debit cards.”
According to Hobbes, the FTC’s Division of Marketing Practices contends these scammers used the economic downturn to lure consumers into their fraudulent schemes. “They use buzzwords like ‘recession-proof income,’ ‘guaranteed jobs,’ ‘free government grants,’—these are things appealing to people in dire straits,” Hobbes says.
According to the FTC press release,
one of these companies, Google Money
Tree, whose headquarters are in Draper,
represented itself as being affiliated
with Google while marketing low-cost
kits that purport to help customers
use Google to earn $100,000 in as little
as six months. The FTC press release
alleged the company misled consumers
and charged customers’ credit cards
$72.71 each in undisclosed fees without
their knowledge and denied consumers
legally entitled refunds.
These charges are similar to those
brought at the state level, which resulted
in administrative citations brought
against Google Money Tree by the Utah
Division of Consumer Protection in
April 2009 for multiple violations of
the Telephone Fraud Prevention Act.
Those citations are still under review
by attorneys for Google Money Tree
and the state. (Representatives of the
Google Money Tree did not return calls
to comment on this story.)
The other company charged in the FTC sweep, Mentoring of America, has been under four separate state investigations between 2004 and 2009 that resulted in administrative citations and one enforcement action by the Utah Attorney General’s Office.
The most recent charges against
MOA were filed on June 10, 2009, when
the company was charged by the Utah
Division of Consumer Protection with
eight counts of deceptive trade practices.
The citation notes that company
representatives allegedly charged
consumers with fees ranging between
$5,000 to $14,000 for real-estate coaching
sessions. Victims were allegedly
promised they would be successful;
one was told there was “no way to fail.”
Similar allegations are presented
in the federal suit filed in the Central
District of California where Mentoring
of America’s headquarters are located,
although the company also has offices
in American Fork and St. George, Utah.
The complaint alleges that MOA’s program
of offering coaching services to
make money off tax-lien home sales
consistently misrepresented material
facts through its late-night television
infomercials.
The complaint also alleges illegal
claims made by MOA salespersons of
outlandish profits to be earned through
the MOA’s programs. These allegations
are also consistent with numerous state
administrative actions against the
company as well as allegations by past
employees, including former supervisor
Tim Lawson, who told City Weekly in
January 2009 he frequently overheard
salespersons at the American Fork
office making inflated earnings claims
to consumers in 2007. Lawson recalls
one salesperson assuring a customer
that if the customer couldn’t sell a taxlien
home bought through the program,
that the company founder would fly out
and buy the property back from the
customer himself. (MOA did not return
calls to comment on this story.)
Federal Trade Commission attorney
Hobbes says the commission is
always open in general to collaboration
with state investigative agencies
in sweeps like Operation Short
Change. “I know that there were folks
on the ground in Utah who were helpful
to us,” Hobbes says.
Jennifer Bolton, spokeswoman for
the Utah Department of Commerce,
confirmed her department’s participation
with federal investigators as follows:
“At the FTC’s request, Division
investigators shared their investigative
files with the Federal Trade
Commission.”
As a result of MOA allegedly defrauding
consumers across the country of
approximately $300 million, the FTC
has asked the district court to allow
the FTC to enter a permanent injunction
against the company “to prevent
future violations” and to allow the FTC
to freeze MOA’s assets if necessary to
award relief to defrauded consumers in
a yet-to-be-determined amount.
In 2008, however, state regulators
took a different tack: While MOA was
facing charges filed in late 2007 that
made it liable for $113,500 in fines
and statutory penalties from the Utah
Division of Consumer Protection, the
charges were dismissed in March 2008
when, at the encouragement of the
Utah Attorney General’s Office and
Consumer Protection, MOA and a
number of ancillary businesses were
encouraged to form best-practices
policies and take part in a newly
formed industry association called the
Alliance for Lifelong Learning.
Alliance Director Bill Nixon says that
the industry association seeks to provide
a system for self-regulation for the
burgeoning industry of alternative education
companies. Nixon, while unsure
how MOA will handle the new FTC
charges, did tell City Weekly that MOA’s
membership in the industry association
had been suspended in April 2009, stating
simply that: “They were not in keeping
with the standards of practice of the
industry association.”