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Fashion Forward



No wardrobe is ever truly complete. Whether you're looking to freshen yours up, or find one unique piece to better express your creative side, check out Gypsy Soul Gallery. This new boutique offers a hand-picked selection of clothing and accessories for women.

Owner Heather Williams has worked with various artists, fashion designers and musicians over the last 17 years. "My longtime career in the fashion industry started in New York doing hair and makeup for magazine editorials," she says. Her beginnings involved working New York fashion week with designer John Galliano for Dior. When it came time to name her business, "Gypsy Soul" felt like the perfect reflection of her life in the fashion industry. She also wanted to call it a gallery instead of a boutique because she wanted the shop to reflect an emphasis on artistry.


Williams moved here because she was ready for a new adventure. "I couldn't ignore the call from the universe to create a space in Salt Lake City that could house all my passions," she says.

Williams prides herself on the fresh designs she sells and the aesthetic of the store itself. The all-white ceiling, walls and floors of the shop intentionally create the feeling of a blank canvas. "The concept invites you to consider the idea that you yourself are a canvas," Williams says. "What you wear, your life experiences and your stories are your art."

Housing boho chic clothing lines and accessories, the shop has a relaxed and artistic vibe. Hand-carved chairs from Indonesia, a locally made purple velvet ottoman and an art installation moss wall complete an Alice in Wonderland feel. Everything sold here is created by artists and designers that Williams admires. "I look forward to sharing and introducing those pieces to [customers]," she says.

It's obvious that her artistic eye appeals to others—customers and other creatives alike. "Working with Heather is the absolute best," says stylist Jenna Jean Davis. "Her positive energy and the amazing, one-of-a-kind clothes and jewelry really inspire me as a stylist. I wish I could dress in Gypsy Soul clothing every day, because I get the most compliments on my photoshoots featuring this outstanding gallery."

Sara Leonard, a photographer who has been working with the shop, agrees. "I love working with Gypsy Soul Gallery," she says. "[Williams'] background brings a certain clout ... the clothing and jewelry are not like the average Salt Lake City store and I love it. If you're looking for a charismatic, fun-loving store, you've found it."


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