It's the other thing that everyone is talking about lately. Out of nowhere, I kept seeing memes about a gaudily dressed man who made some interesting choices with his hair.

I was getting introduced to Joe Exotic.

Exotic is the titular subject of the new limited, wonderfully addictive Netflix docu-series, Tiger King. The series is subtitled "Murder, Mayhem and Madness," a line that's arguably misleading, albeit alliterative.

Just try going one minute into the opening credits and you'll see why it's currently rated as the No.1 show in the country by Rotten Tomatoes. This series is hewn from pure voyeuristic gold. Exotic is an ascended master of reality TV. As a mulleted, gay, gun-toting owner of more than 100 big cats, he has seemingly lived his life in order to be noticed.

Born Joseph Schreibvogel, Joe Maldonado-Passage was better known to the Oklahoma region as Joe Exotic, the founder of the Greater Wynnewood Exotic Animal Park, generally referred to as the GW Zoo. The attraction was famous for letting guests interact with tiger cubs and other young big cats, often taking their show on the road to malls and other locations, attracting attention from the likes of Shaquille O'Neal. As the first episode continues, we're taken further into the curiously dangerous subculture of exotic animal collectors.

** Warning: The following paragraphs contain major spoilers **

The show quickly shows its hand. Each episode opens with audio from a collect call from prison, à la Adnan Syed's in Serial. Exotic is in prison and the show doesn't hide the fact that this has to do with him hiring someone to kill fellow wildlife enthusiast Carole Baskin.

The maiden episode sets the scene and mostly concentrates on character shading for Exotic and, to a lesser extent, Baskin. Founder of the organization Big Cat Rescue, Baskin was subject to a very public feud with Exotic, which eventually escalated to murder threats.

The second episode begins by focusing on Mario Tabraue, who also had an extensive collection of big cats. Supposedly one of the inspirations for Al Pacino's Scarface, Tabraue is a Cuban-American who served 12 years for drug smuggling and possession. Ultimately, Tabraue's thread is quickly dropped by the series, as despite his fascinating story, he takes little part in the further narrative. This episode's main character is Bhagavan "Doc" Antle, who owns a 50-acre wildlife preserve located in South Carolina, The Institute for Greatly Endangered and Rare Species (T.I.G.E.R.S.). In addition to having an extensive collection of big cats and a penchant for Eastern religions, Antle practices a form of polygamy, something that Exotic notably does as well.

As it turns out, the allure of tiger cubs and other big cats has an astounding effect on people. With tactics eerily similar to religious cults, animal owners barely have to persuade down-on-their-luck devotees to work for little wages under poor conditions. They do so happily, for the unique chance to be around animals like these, with owners able to parlay this attraction into huge profits, multiple sexual encounters and social access.

The series gets continually darker, dealing with the mysterious disappearance of Baskin's husband, multimillionaire Don Lewis. There are copyright lawsuits, suspected arsons, lost limbs, tragic deaths, presidential runs, methamphetamine use, gubernatorial runs, swingers in Affliction shirts, and, ultimately, involvement by the federal government.

There are also scores of other memorable real-life characters. Take for example Rick Kirkham, a blunt and regretful reality show producer. There's zoo worker John Reinke, an earnest man who lost his legs in a ziplining accident, and Saff Saffery who lost his arm to a tiger bite and happily returned to work the week after. There's also strip club owner-turned confidential informant James Garretson, taciturn would-be hitman Allen Glover and Exotic's campaign manager, Joshua Dial, the witness to a shocking (seemingly accidental) death who memorably delivers the line "fuck the feds."

In the end, I felt sorry for Exotic and I doubt I'm the only one. The documentary shows him as a complicated and conflicted person—one who is currently serving a 22-year sentence in prison.

People are magnetically drawn to tigers and other big cats. The final title card notes that there are between 5,000 and 10,000 captive tigers in the US and only 4,000 in the wild. If nothing else, this remarkable series might be a wake-up call to provide better lives for these fascinating creatures.

It was recently announced there is another television series in the works from Universal Content Productions starring Saturday Night Live's Kate McKinnon as Carole Baskin. Time to start practicing your menacing bike-riding skills, Kate.

The seven-episode series is currently available on Netflix. A version of this article appeared in the Erie Reader.