Lake Effect | Postum Mortem | Lake Effect | Salt Lake City | Salt Lake City Weekly
We need your help.

Newspapers and media companies nationwide are closing or suffering mass layoffs since the coronavirus impacted all of us starting in March. City Weekly's entire existence is directly tied to people getting together in groups--in clubs, restaurants, and at concerts and events--which are the industries most affected by new coronavirus regulations.

Our industry is not healthy. Yet, City Weekly has continued publishing thanks to the generosity of readers like you. Utah needs independent journalism more than ever, and we're asking for your continued support of our editorial voice. We are fighting for you and all the people and businesses hardest hit by this pandemic.

You can help by making a one-time or recurring donation on, which directs you to our Galena Fund 501(c)(3) non-profit, a resource dedicated to help fund local journalism. It is never too late. It is never too little. Thank you. DONATE

News » Lake Effect

Lake Effect | Postum Mortem



Now that Kraft Foods has discontinued Postum, the sinister Mr. Coffee Nerves lurks ever closer. The demise of the wheat-based caffeine-free coffee substitute may come as a disappointment, but it can hardly come as a surprise.

Sure, we all have a jar of Postum somewhere in the house—it comes pre-installed with the water heater; check up high behind the Metamucil and the raisins—but how many among us has ever tried to drink some?

Nobody buys Postum. And Kraft Foods is tired of trying to turn a fetish into a revenue stream. Attempts to modernize the brand (Postum “Au Lait,” Postum “Mocha Cooler”) fell on stony silence in Utah.

According to Pierre, the guy who answers the 800 number for Kraft Canada, rumors that Postum will continue to be marketed up north are false. “Didn’t I talk to you last week?” he asked—obviously bemused by a sudden spate of calls from Utah.

C.W. Post—who created the hearty grain beverage in America’s Gilded Age—had no connection to the LDS Church. He was a Seventh-day Adventist. Other delicious Seventh-day Adventist products include Little Debbie snack cakes. Little Debbie is still very much on the market.