No, we’re not going to see Scorsese in a cowboy hat introducing the slate of country, bluegrass and country-rock acts filling the stage set up where the giant slalom racers finished their runs during the 2002 Winter Olympics. But he deserves a hearty “thanks” from fans of the bands descending on northern Utah.

The story is this: The brothers McEuen (concert promoter Ryan and musician Jonathan, the Utah-raised sons of Nitty Gritty Dirt Band’s John McEuen) were shopping a video of one of Jonathan’s songs called “Scorsese” during the 2010 Sundance Film Festival. The director got word about the song, Ryan McEuen says, and after “conversations, conversations and more conversations,” the brothers ended up at the Directors Guild of America building, where Dwight Yoakam has an office.

Jonathan McEuen and Yoakam have toured together extensively, and they sat down and started trading stories and songs at this impromptu meeting (Scorsese apparently all but forgotten), and as Ryan McEuen watched and listened, he got an idea and said, “Hey, Dwight, why don’t we do something?”

“The original campaign was going to be six shows across the West Coast,” McEuen said. “That’s obviously ambitious, doing six of the same thing of what’s going to happen at Snowbasin. That’s the future of the WOW Fest.”

What people will get at Snowbasin this weekend are two days with two stages packed with roots music, or as McEuen puts it, “music from the West, played in the West; Americana music, it’s what I was born and raised with.” The McEuens put together a stellar lineup that draws heavily on Jonathan’s friends in the biz, and the McEuens’ father’s friends, like Sam Bush, Dave Mason and Yoakam. And Ryan knew Martin Sexton from producing a festival in Deadwood, S.D.

In addition to the music, concert-goers can take advantage of Snowbasin’s attractions, while camping is abundant in the national forest land surrounding the ski spot.

McEuen notes it’s a challenge to independently throw a festival of this size—“It doesn’t have that taint of Ticketmaster or the giant conglomerate. This is rogue!”—but he expects people will be thrilled with the first WOW Fest.

“This being the first year, the biggest challenge has been getting attention,” McEuen says. “A lot of people keep asking, ‘Really? Is this going to happen?’ And I say, ‘I’ve got a gourmet meal here. Just come and eat! Trust me!”

For more information about the Way Out West Music Festival, visit WayOutWestFestival.com. Tickets available at 24Tix.com.

WOW MAIN STAGE LINEUPS:
Saturday, Aug. 7, noon to midnight: Martin Sexton, Robben Ford, Dave Mason, Jonathan McEuen, Cow Bop, Red Rock Hot Club, Trevor Green

Sunday, Aug. 8, noon to 11:30 p.m.: Dwight Yoakam, Sam Bush, Junior Brown, Robben Ford & Jonathan McEuen, Nowhere Man & Whiskey Girl, Fred Schmitt, Legendary Porch Pounders

Dan Nailen: