off local pride never felt so sexy.
--- For over three years
now Aliece Lindsay has been selling one locally commercial logo, but
what a logo it is. The “SL, UT” brand shirts can be found
everywhere across the state, from teenagers to mothers to
politicians, and even yours truly. All of whom wear them with pride
for the place they live in and love, along with a smirk for the
taboo. I got a quick chance to chat with Aliece about her clothing
from creation to local phenomenon, as well as the surprising people
who have worn them, and the criticism she's gotten from some over
being controversial and censorship.Aliece
Hey Aliece. First off, tell us a little bit about yourself.
Well Gavin, I have lived in the beautiful “SL, UT” valley most of
my life. I am married, have a great family, most of them support me
and are just great helping me out with my little business.
Where did the idea for the "SL, UT" logo come from, and
what made you decide to put it on t-shirts?
guess just finally realizing what “SL,UT” looked like and how
funny it was, and how other people would appreciate it too.
When you decided to put it on merchandise, was it hard finding
someone who would accommodate, or were there people fighting to make
You know Gavin, everyone I approached loved
it to pieces. I just shopped around for who could get the orders done
for the right price right away.
When you were
going around trying to sell it, who was the first to get on board,
and were there any places that outright refused to take
The very first place I approached loved
it and gave me an order, that was Cabin Fever at Trolley Square. Next
to come on board was Blue Boutique, and then Cahoots. A few day
salons have them, etc. No one
refused to put them in there
stores, a few just didn't have the mark up for them, but over all it
has been really great.
What was the response
like when they hit the local market?
of my grandkids and my husband wore them, and people were wanting to
buy them right off them! In fact, my one grandson was selling them
right off his back!
You won a Best Of Utah award
for it in 2005. How did that feel?
was just great, I have never branched out into the world and tried
anything. I have been a wife, mother and grandmother and what that
stands for. So you can imagine...
the Mayor’s office bought a bunch of them at one point. What’s
the full story behind that?
When Mayor Rocky
Anderson was in office, from what I understand, a few of his staff
members went to Cabin Fever and saw the t-shirts, loved them and
bought them. They went back to the office and they made quite a hit,
so the staff purchased more.
Your niece told me
about a recent incident at a restaurant over the shirt. What
A group of us went to lunch at Golden
Corral and while eating we were approached by the manager. She stated
that a gentleman was taking offense to the t-shirts my two nieces
were wearing She stated he wanted us to leave, or take of the
t-shirts, or he would call the police. I thought that was asking a
lot to see them in there brass, so naturally we did not
How did you feel about it after
I was sad at first, then I realized
people have a right to there own opinion. So it's okay.
What's your feelings towards people who feel it should be
No one has expressed there desire to
have it censored, only two people, and they have a right to their
Do you get a lot of grief over it in
general, or is it mostly positive?
I love it!
But a lotta work goes into it. Always positive Many thanks to all my
helpers and followers!
What made you decide to
branch into stuff like hats and key chains?
People are always asking for different things, so I try them. Mostly
Are you working on anything new, or
just enjoying what the “SL, UT” brand has brought in?
Mot at the present. “SL,UT” Art is keeping me plenty busy. There
are a few copiers out there making cheap knockoffs, so make sure you
get the original!