For
those not well versed in the comic book community we have in the
city, we have plenty of stores that include comics as part of their
stock, but three big stores stand out among the list as main
providers of all titles and supporters of local artists and writers.
Over the past couple years I've interviewed two of them, and so today
we get to complete the circle.
--- Black Cat Comics has been a
frequently maintained shop in the Sugar House area for the past five years, keeping on hand a
large library of back issues while still providing the latest titles,
both local and national. And for a period of time their website was
THE central hub for all things Utah geek via their forums, keeping
everyone along the Wasatch Front connected and informed. Now being
one of the few independent businesses in the area after the
demolition, the area still has a bit of geek culture to cling onto. I
got a chance to chat with owner Greg Gage about starting the store,
its history, thoughts on local comics and a few other topics at
hand. Plus some pictures from around the place.
Greg
Gage
http://blackcat-comics.com/
Gavin:
Hey Greg! First off, tell us a little bit about yourself.
Greg:
Well, essentially I'm a professional geek, which, I think, is the
best job title ever! I'll be 40 years old this year, have a
wonderful, supportive wife (even on big shipment/take comics home
days) and an amazing four year-old daughter. I also do a podcast and
play drums in a band, as well as a little writing and art here and
there.
Gavin:
How did you first get interested in comics?
Greg:
In 1974 my parents bought me my first comics. Dr.
Strange, Justice
League, and Batman
were among them. I loved them with a tiny, four year-old boy passion.
The next batch were Avengers,
X-Men, and The
Defenders. At that point I was
hooked and never looked back.
Gavin:
What were some of your favorite titles growing up?
Greg:
The X-Men and Avengers books became immediate favorites. I think it
was because the character Beast appeared in both. That blew my mind
that such a cool character could be all over the Marvel universe.
Spider-Man and Batman quickly followed, then the Defenders. Those
were my top five, even as a kid.
Gavin:
Before your own business, you worked around town at other shops.
What was that time like coming up in the local comic book
scene?
Greg:
Interesting. I've experienced the highs and lows of the comic
business. Many years ago, there was a comic store, or at least a
place that sold them, on every corner, it seemed like. During the
90's those places were making so damn much money, it was crazy.
People were buying stuff up as "investments": multiple
copies, multiple covers, etc. Soon that collapsed and there were only
a few stores left. That, I think, was ingrained in my mind and became
a valuable lesson once I opened my own store.
Gavin:
What brought about the idea of starting up your own comics
shop?
Greg:
Well, one day the realization came that there were no stores
whatsoever in the Salt Lake Valley, or even in the state, that only
sold comic books. At the time, that seemed like a niche that needed
exploiting. I have nothing against games or cards, but all I know are
comics and there are stores that do gaming much better than I ever
could. My passion is comics. That's it. Also, every time you work for
another company, ideas always spring up. You think, "I could do
this differently" or "We should have more of this and less
of that." Well, in time, I realized that the only way to do
precisely what I wanted to do was to have my own place.
Gavin:
How did you eventually decide on the name and the location of the
store?
Greg:
First off, I had a black cat. He was huge and meaner than hell. Truth
told, I was afraid he would learn to read and be mad if he wasn't
payed homage to. I was also in Germany several years back and went to
a comic book store called Black Dog Comics in downtown Berlin.
Something about that name appealed to me, so I tweaked it to fit my
liking and ran with it. As far as location goes, Sugar House was kind
of a no-brainer, especially moving in next to the Game Stop. The area
has always been a mecca of alternative interests and niche
businesses, some of which would never work anywhere else. I was just
lucky enough to be able to work a deal with the property owners that
would match what I wanted to do.
Gavin:
What was that first year like open, and what difficulties did you
meet along the way?
Greg:
The first year was like graduate school. Straight from elementary
school. There were so many things to learn. I knew a fair amount
about the comic book business, it was the other aspects that
sometimes made my brain leak. Business licenses, picking the right
advertising, even stocking office supplies. These were among hundreds
of things that have a business owner jumping through hoops and trying
not to fall. I learned so much during that first year, and continue
to do so after nearly six years. That being said, it was the best thing
I ever could have done and I'd do it again in a heartbeat.
Gavin:
Of all the shops in Utah, yours was the first to have a fully
functional website. What brought that idea and what did you think of
it being a community hub for so long?
Greg:
Actually, that was by accident. A good friend of mine, Robby, is a
website designer. He suggested that I put together a website that was
interactive, with a forum and such. I use my forum to update shipping
lists every week, make announcements about sales and signings, and to
just spout off about stuff if I so desire. I'm flattered that it gets
a lot of hits and is a place where people get information about their
comics.
Gavin:
You've worked hard over the years to keep a massive collection on
hand. How is it for you balancing the demand without watering down
the quantity or quality?
Greg:
It's tough. I'm constantly going through the back issues and
thinning things out, whether it be transferring them to the 25 cent
sale boxes or putting them up on E-Bay, or even having a big sale to
make room for more. I try to have enough, but not too much. Right now
I have about 20,000 individual back issues for sale on the
floor. Any more than that and I think it could overwhelm customers.
It's also important to listen to the customers and try to track
current trends. That helps with my decision on what to buy and when
to do it.
Gavin:
With Sugar House changing rapidly over the past few years, what
would you say has kept you guys doing well in the area?
Greg:
Well, thank God I'm an established business! Demolition, road
construction, and the general feeling that Sugar House is changing
have all done their damndest to impair traffic. I think that we've
kept going, as cheesy as this sounds, by sticking to our principles.
We strive to provide great customer service and keep trying to make
shopping here a fun experience. Sometimes we may not be the most
professional people in the world, but we try to have a good time and
ensure that customers do the same. We want everyone that leaves the
store to do so feeling good about it.
Gavin:
Going local for a moment, what is your take on the current local
comic scene and the books coming out of it?
Greg:
The Utah comic scene is amazing. There's so much talent here, I can
hardly believe it. I'll always try to push a local book, but it makes
it so much easier to do so when I believe in it. I have a difficult
time thinking of anything local that isn't worth reading right
now.
Gavin:
Who are some local artists and writers should people check
out?
Greg:
Dave Chisholm's Let's
Go To Utah is fantastic. Derek
Hunter's Pirate Club
is a lot of fun. A new book that just came out, King Of
Pain, by Nick West and Sam
Rodriguez is great. Ryan Ottley's artwork is astounding. He works on
some big books, such as Haunt
and Invincible from
Image Comics. Banana Panic
from Chris Hoffman is a ton of fun. A secret agent monkey. How can
you lose? There's just so much good stuff, and I'm sorry if I left
anyone out. It's just such a big comic community here. And in the
interest of full disclosure, Sam and Nick are on the podcast that I
do, but that doesn't color my enjoyment whatsoever.
Gavin:
As far as other local stores go, do you feel more like they're
competition or comrades?
Greg:
For the most part, definitely comrades. I think we all specialize in
slightly different things, so referring a customer elsewhere for
something I don't have doesn't take anything away from me. Dr. Volts
is big on toys and statues. Hasteur Hobbies is all about role playing
games. I refer people there, and they all return the favor. Working
hand in hand with competition can only strengthen the industry as a
whole. I'm proud to be a part of the comic community here.
Gavin:
Going national, what's your take on the comic book industry as it
stands right now?
Greg:
Hollywood, for better or worse, has such an impact on comics. Iron
Man and Batman sell incredibly well. Catwoman and Elektra got
canceled. Any questions? The publishers have wisely decided to print
to order now, which is to say if there are 200,000 orders for Green
Lantern, that's what they'll print. This demonstrates a fiscal
responsibility that wasn't there in the 1990's, which consequently
saw Marvel Comics going bankrupt and more small press companies going
out of business that ever before. I also think that with Disney's
recent purchase of Marvel, we're on the precipice of something huge.
American comics have never had global recognition. Merchandising,
yes, recognition of the properties as comic books, no. Depending on
how Disney handles things, we could see another huge boom. Right now
things are pretty good, but they could always be better.
Gavin:
What would you say are some of the best series in print right
now?
Greg: Invincible Iron Man, The Punisher's MAX series, Sweet Tooth, The
Boys, Choker, The Molting. There are so many, but those rank among my
favorite. Daredevil, Uncanny X-Men, and The Incredibles also deserve
mention.
Gavin:
What are your thoughts on online publishing and how some books are
now going strictly to an internet format?
Greg:
I said it a million times, and I still stand by it. Online
publishing is good. Comics are one of the only entertainment
industries that have embraced technology and changed their business
plans to respond to it. Obviously there are millions more people
online at any given time than could fit in every comic store in the
world at once. All of those people have potential exposure to the
comic industry. How can that be bad?
Gavin:
Do you feel it will overtake publishing or will there always been a
need for a hand-help copy?
Greg:
There will always be a need for the traditional comic book. Comic
fans are by nature collectors, and that isn't conducive to digital
comics. Online comics give a good chance to read older comics that
cost hundreds, if not thousands, of dollars, and maybe spark interest
in the newer stuff. People that read comics online and never buy them
in the store are people that wouldn't be in here anyway. But maybe
that'll plant a seed and someday we'll see them.
Gavin:
Where do you see the state of comics over the next couple of
years?
Greg:
As I said before, Disney's global recognition should help Marvel.
There are so many comic book movies on the horizon, and they're
becoming a cultural mainstream more and more all the time. I think
we'll see the industry growing at a manageable speed, unlike days
past. If anything gets too big too fast, it can't handle it's own
success. If publishers can control crossover events and title
expansion, I see a lot more people giving it a try. The publishers
just need to remember to welcome new readers, not make them feel like
outsiders.
Gavin:
What can we expect from you and Black Cat the rest of the
year?
Greg:
Well,