Gavin:Richie, how was your time down in St. George working
and what made you move up here to SLC?
Cedar City, actually. But it was always my plan to move back to SLC
when I finished with college. I wanted to work with a radio station
like the one I worked with when I was in college. That’s what X96
Gavin:How did you get
involved with the intern program, and what was it like for you
working for the show at that time?
involved into the intern program at X96 when I invited Gina to come
down to a “summit” I had organized. She talked about being on
radio and her and I kinda hit it off. That was in the fall of 2003. I
told her that Christmas I wanted to be her intern and she said…
"Uhh, OK." So that first and second winters I interned, all
I did was read the newspaper and highlight stories that interested
me. Gavin:When did the decision come
to make Richie the Executive Producer, and what was it like for
everyone bringing him into the fold in that capacity?
think the decision came about because they wanted someone to do all
the grunt work and they didn’t want to do it.
Kerry:He worked his way into that job.
Told us from day one that’s what he wanted to do. I love working
with people who are fans of radio and love it and live it. I hate
working with people who are in it because "something else’ didn’t
work out." Richie is a believer in the product he creates. He is
the smart boy he is, Richie started hanging around the show while he
was still a student at SUU. He also worked for free, like an intern,
for a while. We pushed to get him a paid position as producer of the
show and he has helped us grow and stay vital in ways that are too
numerous to mention.
made himself indispensable almost immediately. We would not be the
show we are today without him..He keeps us organized and moving
forward. He makes things happen. It would be extremely detrimental
if we lost him. Gavin:Since that time the intern program has really picked up
more involved with the show over time. What's it like for all of you
bringing in these people and having them go off to do great things
with their careers in return?
thinks its cool. I wish there was such a program when I was starting
heart will swell with pride at the success of our interns as long as
they continue to get me coffee and take my car to the car wash and
babysit my children and make sure my dry cleaning is picked up. If
there are any potential interns out there who also have experience
with house painting and roofing skills, please contact Richie
program that I have created is one of the top five things I am
most proud of during my time here at X96. Gavin:Over the years you've brought in many people for segments.
Punk, Sean Means, Jeff Vice, Bill Frost, Margaret Ruth, Dottie Dixon
and an ever growing list. Do you have a personal favorite over the
years or is it hard to pick with everyone bringing something
pick. I miss Mario Morales who did our Spanish Language Lesson
Kerry:Punk just kills me. Damn he can
make me laugh.
of these people made a name for themselves by just being entertaining
friends of the program. We are fans of funny, whether it comes from
a professional or from just a regular listener. These are people we
felt could add something to the show, so we kept asking them back.
It's hard, of course to pick a favorite, although Bill Frost would
stop stalking me if I didn't say it was him.
have no favorites, but I do miss someone you didn't mention... our
happy, hippy homemaker Louise.
Gavin:Back in 2008 you hit the 5000th
episode, and if you count early KJQ days; the entity of this show has
been around for nearly 25 years. What are your thoughts on being
around for this long, and having the kind of impact you've had on
Thanks for listening.
on the community? Wow. Flattering you think its that important.We
have three more years on the new contract. I love doing it. At the
time I’m writing this I’m thinking maybe I’d like to try
something else, I don’t know what yet. Something that I don’t
have to get up at 3AM for.
that they have been around that long because it makes my job
easier. Gavin:When the feature in
Stone happened, was there any
grand thought that you had made the big time in a certain way, or
just more reserved jubilation?
know for me personally it was a huge day. Something that I had
planned made it into Rolling
Stone. I think the morning show
would probably say just another day, but secretly they loved
thought that was very
cool. I was in the magazine that made Hunter S. Thompson famous.
Still kinda cool for me.
quite exciting for a day or two but I barely remember it now.
It's in the past and you can't coast on that kind of thing. Who
remembers it, really, other than us and you, Gavin.
mom was pretty excited, but nobody around the station seemed to be
big thing to talk about is you've renewed your contract late last
year for another three years. What's your take on having that kind of
support from the ownership during these times in radio, and in a
couple years possibly becoming the longest running teams in the
have that kind of support because we perform. It feels wonderful to
have ownership that appreciates what we do and wants us to keep doing
it for them.
much crap as we give our management it is very important to us
(obviously) that they renewed the contract. We believe in us, and
they should too. The industry is going through challenging times,
but so is everything else. Only the strong will survive. As to
longest show… I think that Doug Wright still has us (collectively)
by six or seven years.
Even if we do become the longest running team in the state's
history, we will never be recognized by our peers in the market. A
lot of them think that we have been lucky. They have no idea how hard
we work, because we make it sound easy.
thanks for listening everybody. Gavin:Going local for a bit, what's your take on our area as a
good and bad?
love listening to radio and it makes me sad that there's not much,
locally, that I want to listen to. The same goes for most of the
syndicated stuff. You hear good radio from Doug Fabrizio on “Radio
West”, and there are entertaining shows on KRCL.
Lake City is a very saturated radio market. I think that there are
many talented people working in radio here in Salt Lake. I think
there are also a lot that are not working. I think those that are
good at what they do it is reflected in the ratings they receive. ZHT
and KSL. They know people want locally and that will always be where
stopped listening to local radio because its "work" to me.
And its awful. In general, radio's problem is decisions are made by
people who don’t understand their customer. They’ve never met
their customers. The customer is a ‘"demographic" on a
spread sheet. Gavin:Is there anything you believe could be done to make things
Its too late.
are good local radio hosts out there who don't get the chance to show
what they can do because management doesn't trust them. This is a
longer discussion than I can get into here. Suffice it to say, Tom
Barberi should have a talk show and Mark Van Wagoner should be doing
something as well.
needs to be a training ground for up and coming DJs to get on the
air, make mistakes, and get stuff figured out. That will be the death
of radio... if there is one.
stations owned by people that love radio and love their community.
If they truly loved these things, we would have a nurturing
environment for grooming new talent. There is no such place
Gavin:What are your
thoughts on other morning shows and the work they do both as
competition and fellow broadcasters?
really don't want to hear about what I think about other morning
shows. It's not kind.
not going to say. If they knew what I thought they could do better,
they might use it against me. I don’t want to help them, I want to
crush them. I won't be a "Bond Villain" who tells them what
the big plan is.
and KSL, I think these people are very talented at what they do.
They connect to their listeners the way that they want to be
connected with. That doesn’t mean I enjoy their show, but they get
people motivated and tuned in by what they put on the air. There are
a few who could lose an ego point or two and I wouldn’t be too
Gavin:I know its a frequent
joke, but what are your honest thoughts on winning awards (i.e. Best
Morning Show) over the years and gaining that kind of
appreciate every one. I
thanks for listening.
would be lying if we said they weren't important or that we didn't
care. We do, especially things like City
Weekly where listeners vote. I
don't have a job if they don't like us.
it and it matters. If any one says different I call BS!
Gavin:This will probably sound like an odd question, but
provided the show
goes on long enough, what's the final goal you'd like to see happen
for Radio From Hell?
of us to retire when we want to instead of being forced to. And, I
hope we're all millionaires. I think Gina's already pretty close to
that goal, though.
I don't want it to end, so I can't imagine what the final goal would
European vacation to end the show and then slip off into
something I won't reveal. Stay tuned. Gavin:What can we expect from all four of you the rest of this
what major events do you have this year for the show?
Kerry:Still planning stuff. Stay
all find out when we do.
working to bring back the Live & Local show, Ten Cities In Ten
Days, maybe another vacation. “Lost” Party. Gavin:Aside the obvious, is there anything that you guys would
like to plug
Show Improv. My family, God and my “Not Girlfriend” for being
there. And for Kerry, Bill and Gina teaching me about radio.
think of anything right now, but I will tell you on the air if
something comes up. Those new “Iron Man 2” action figures are