If
you were one of the tens of thousands watching football on Saturday,
more than likely you caught a glimpse of the Viper App promo that KSL
was bombarding the viewing audience with on every local break they
could. --- Which we could easily talk about how advertisement overkill
drives people away from wanting to use it, but that's an entirely
different topic... and their management wouldn't give two shits. Within
this promo you saw all of KSL's weather personalities talking about
their extensive coverage and the new free smart phone application, that they'd
like you to believe somehow works just as well as their expensive
weather equipment hooked up to an even more expensive radar. (Oh, its only on iTunes, sorry every other smart
phone user, KSL hates you!) And let me tell you, this looks "exactly" like their readouts, ads and all.
Within the promo is the new (but
not so new) Jodi Saeland, now complete with a shorter hair style and
the perkiness taken down to the level of Decaf, so as not to scare
the old folks. (I'd post a more up-to-date picture, but KSL spent more time updating their App and less on bios, so we'll be showcasing the past.) Two things caught my eye on this promo. First off:
Saeland is no where near the KSL studios. She's standing on a street
with autumn leaves blowing behind her, while the rest of the men are
stuck at the desks showing you that expensive equipment. She appears
so out of place its jarring to an extent. In fact, had the promo
itself not been in HD, you could have sworn they stole the footage
from KTVX's old “Close To Home” spots. Second thing: she went from
wide-eyed and happy to professionally dull. You can hear it in her
voice, the promo is so by-the-numbers from a cue card with no emotion
behind it, they might as well have stuck a cardboard cutout of her on
the street and played her lines from a voice recorder.
I
thought to myself “No way, KSL couldn't have beaten her into the
ground yet, she hasn't even been there a year. They need at least six
months to break your spirit.” So I went to their website and
checked out some of her weather reports. ...Hoooooooooooly crap, has she become boring! There is no decent banter of any kind, and what little
exchange she has with anchors is so dry, it feels like they're
talking about their weekend in the kitchen to kill time while they
wait for someone's burrito to finish in the microwave. She even
talked about snow, a weather occurrence I've personally watched other
meteorologists describe like a passage from War
& Peace,
and she threw it on the air like hauling garbage out to the street. Just
another chore.
Now while I may not have every minor unspoken
detail about Saeland's Fox 13 departure and new contract in front of me,
I can understand her point of view and decision to a degree. She's
had stints with several other affiliates and major stations including The Weather Channel. She
spent twelve years at our FOX affiliate doing her best to make the
weather exciting for a younger crowd. The majority of that time
watching the evening newscast be gangbanged by “American Idol”
from start to finish, to the point where they should have renamed it
“Idol Recap At 9”. (Then again, my understanding is that she loved
the show, so... to each their own.) She also survived the tsunami that is Allie MacKay, where if you came out of that alive at 13, you deserve an
Emmy for bravery. She's earned a part-time schedule and time with the
kids and the ability to slightly coast on her name in spades. ...But
where's the line between “half-assed choreography” and “just
not giving a damn”? And when did Saeland decide to hike across
it?
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I'm sure the overall opinion on this in the comments
section will be “its just weather” or "don't pick on her", but considering the amount of
cash that on-air talent take home every year for doing this, I believe a smile and some feeling in return for viewership isn't too much
to ask for. So we'll leave it at this: Jodi... you're better, much
better, far better than what we're seeing on air now. I know this
because your friends at Fox 13 posted one too many clips of you on
YouTube. Please, don't be the bobble-head personality everyone else
at KSL seems to be, where you only move and talk when someone shakes
you. As opposed to other “talent”, you actually have talent. Use
it.