If you are looking for a thoroughly essential shopping experience, look no further than The Stockist (875 E. 900 South, 801-532-3458, instagram @the_stockist) in the 9th & 9th district. Formerly Fresh Boutique, which started across the street, The Stockist is a men’s and women’s clothing boutique that has moved to a modern, clean and industrial-designed retail space with 20-foot-high ceilings and an all-glass storefront. They have ditched their skateand boarding-wear (well, kind of, but more on that later) for an American Heritage look that keeps getting better with time.
This is not a shop for frills and garden-party dresses; instead, it’s about classic clothes that are timeless and effortless, like premium denim, cotton T-shirts and Red Wing boots. The shop owners are a brother and sister duo named Ian and Helen Wade, who stock the store with brands like Current Elliott, Won Hundred, Levi’s Made & Crafted, Herschel bags, Nixon Watches, Woolrich, and Brixton. This fall, store manager Brett Devereaux is beaming about adding new lines and upping the fashion ante with Norse Projects, Save Khaki and H by Hudson.
In the back of The Stockist is another shop called Iron & Resin. The Ventura, Calif.-based clothing store opened a popup in The Stockist and filled it with surf, skate and predominately moto-inspired merchandise. This stuff is so cool and heavily influenced by the relaxed California cool we all try to emulate (come on, admit it, we all do it). There are men’s tees and hats emblazoned with their motto, “freedom riders,” board shorts, button-down cotton shirts, utility jackets and grooming products from Juniper Ridge and Baxter.
This is gritty (in a good way), bad-ass clothing. I’m not talking California rainbows and “surf’s up” bullshit. Their vibe is a little rock & roll, rambler, moto and Americana. Whether you’re going to work, motoring around town or just hanging out, let the Stockist be your source for your everyday clothing essentials. Step in the back to get down and dirty.
THE STOCKIST LOOK:
• Herschel Studio Collection Sutton Duffel, waterproof and made with tarpaulin: $100. This bag is so fierce, and it’s definitely unisex.
• Levi’s Made & Crafted Thumb Tack Slim Jeans: $178. Manager Brett Devereaux reports men’s cropped tapered jeans are in for fall. Also, the Made & Crafted line is like the G Wagon of Levi’s—high-end, hard to get and you won’t find them anywhere else in this city.
• The Journeyman Wallet from Tanner Goods: $60
• Washed Oxford Button-Down by Apolis: $124
• Magazines: Kinfolk: $18, Man of the World Limited Edition: $35